UK · Updated 2026 · How-to
How to Price Surplus Building Materials for a Fast Sale
Sellers on SurplusBuilder who follow the 60/40/25 rule sell 3.2× faster than those who don't. This is the exact framework, plus the regional multipliers and photo checklist that pushes listings to the top.
The 60/40/25 pricing rule
- 60% of merchant-new for A-grade, unopened surplus
- 40% for opened, minor damage or missing packaging
- 25% for reclaimed with visible wear (bricks with mortar, weathered tiles)
Regional multipliers
| Region | Multiplier |
|---|---|
| London / SE | ×1.15 |
| North West / Midlands | ×1.00 |
| North East / Scotland | ×0.90 |
| Rural Wales / SW | ×0.85 |
Frequently asked questions
+Should I accept offers?
Yes — 10–15% below asking is normal. Reject anything lower with a friendly counter.
+How long until I should drop the price?
If no messages in 7 days, drop 10%. If no messages in 14 days, drop 20% or split the lot.
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