UK · Updated 2026 · How-to

How to Price Surplus Building Materials for a Fast Sale

Sellers on SurplusBuilder who follow the 60/40/25 rule sell 3.2× faster than those who don't. This is the exact framework, plus the regional multipliers and photo checklist that pushes listings to the top.

The 60/40/25 pricing rule

  • 60% of merchant-new for A-grade, unopened surplus
  • 40% for opened, minor damage or missing packaging
  • 25% for reclaimed with visible wear (bricks with mortar, weathered tiles)

Regional multipliers

RegionMultiplier
London / SE×1.15
North West / Midlands×1.00
North East / Scotland×0.90
Rural Wales / SW×0.85

Frequently asked questions

+Should I accept offers?

Yes — 10–15% below asking is normal. Reject anything lower with a friendly counter.

+How long until I should drop the price?

If no messages in 7 days, drop 10%. If no messages in 14 days, drop 20% or split the lot.

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